In-House Search Team and Outside Agency – How To Make It Work
Written By: Adam Dince
I’m honored to share that I’ve been asked to speak on the subject of “In-House Search Team and Outside Agency – How To Make It Work” at Conductor’s C3 Conference in NYC, September 19-20, 2012.
Below is a breif synopsis of the session:
In order to create a successful client/agency relationship, it’s important that the two work together as a team. Let me paint a brief picture. Imagine a football team on which everyone thinks they are the quarterback—what’s the likely outcome? Or what if no one wants to be the quarterback? What if the players have not been told which positions they’re playing and walk on to the field without a playbook? Pandamonium right? The same can happen with a client/agency relationship if it’s not been “optimized”.
Here are a few symptoms of an unoptimized client/agency relationship:
- Slow implementation of recommendations
- Client-side budget reductions
- Poor in-house agency reputation
- SEO engaged too late in processes
- Political land grabs
- Too many strategies, not enough direction
- Lack of team passion
- Constant team transitions
- And much more
If you’re interested in learning more about how to make an in-house search team and outside agency relationship work, please join us at C3 for this interactive and exciting session.
Looking forward to seeing you there!