Written By: Adam Dince
It appears as though Google has been improving its process around assessing manual link penalties and relevant messaging. Google’s default manual link penalty message reads something like this:
If you’ve paid for or acquired links through any unnatural form of link building, it should be incumbent upon you to have to clean up your mess. And good on Google for holding you accountable! But there are plenty of Websites that receive manual link penalties without intentionally violating Google’s guidelines. Sometimes Websites, for whatever reason, naturally acquire links that look spammy. Additionally, not everyone who gets penalized has the acumen to know how to fix the problematic links. Not that I’m complaining–it’s good business for me.
Over the weekend, I was reviewing the Google Webmaster Tools account for a Website that had received a manual link penalty the week prior and noticed that the language in the messaging had changed.
It appears as though the Google spam team is becoming more diplomatic in how it assesses unnatural links and this might be a positive sign of things to come in the future.
If you’ve seen any new manual penalty language of any kind, I’d love to hear from you in the comments below.