Written By: Adam Dince
This past week, I interviewed a potential candidate for a search position at MRM. As we finished up the conversation, his last question to me was, “Adam, what’s your favorite part of the job?” And without pause, I responded, “My team”.
I guess I could have given a variety of responses. I could have said that I loved working with my clients, ideating in new business pitches, traveling, the thrill of winning a new client, or the pride of seeing stellar results. I could have listed many different “favorite” things about my job, however, what really means the most to me—is my team.
Over the past two and a half years, I’ve been working alongside Jorie Waterman to build one of the finest teams and practices in the search industry. As a matter of fact, I don’t really consider our team a “team”. I think of us as a family, and I would bet my next paycheck that everyone on the team feels same way. We laugh a lot, we make meetings fun, we spend time together outside of work, we look out for each other, and best of all, we’re great friends. And when we get down to business—we work it as a finely tuned machine.
Our incredible chemistry and quality of work has led our search clients to trust our team implicitly. Not just for search, but for all things digital marketing. Whether we’re reviewing creative, user-experience or tech spec documentation, information architecture design, hosting and domain name strategies, CMS platforms, social media integration, etc… our clients want our approval even if it’s out of scope or being managed by another agency. Why? Because we treat our clients much like we do our own team—as family. We see our clients as partners and treat their business as carefully as we do our own.
In the 2002 Super Bowl, the mighty St. Louis Rams defended their title against the young and inexperienced New England Patriots. During team introductions, the Rams players ran on to the field one-by-one, as their individual names were announced over the loudspeakers. When it came time to introduce the Patriots—they ran out as a team, skipping the individual recognition. The 2001-2002 New England Patriots became the Cinderella story of the decade. A no-named back-up quarterback, Tom Brady, filling the shoes of the injured star, Drew Bledsoe, led the ultimate underdog team to the Super Bowl and won. What the Patriots had in their corner, that the Rams underestimated was the guy standing on the sidelines; head coach, Bill Belichick. Starting in the 2000 off-season, Belichick began inspiring the Patriot players to believe in their talent as a team far beyond their own individual capabilities.
“There is an old saying about the strength of the wolf is the pack, and I think there is a lot of truth to that. On a football team, it’s not the strength of the individual players, but it is the strength of the unit and how they all function together.” – Bill Belichick
The New England Patriots have been one of the most successful teams over the past decade because of their dedication to team and each other. I like to look at our team much like the Patriots of the 2000’s and are succeeding much the same.
One of this year’s highlights was competing for a highly prestigious search account and winning it “hands down” (the client’s word). We beat out six top search agencies for the honor and we did it as a team. We worked long hours, ate lots of horrible take-out, and created one of the most well thought out and convincing new business presentations that I’ve EVER seen. My team is the source of my inspiration. And I wake up every morning, looking forward to seeing my extended family—my team.
I wanted to share my thoughts about our team, because I believe that what we have is rare and special. Not only because we are a successful team and family, but because we make our clients feel the same. That’s why I love most about my job!