Written By: Adam Dince
If you’re going to be successful on Twitter, then you’ve got to treat it like it’s one of your most important clients. You’ve got to give it the attention, patience, time, and love that you would a customer whose business you’re hoping to grow. This means that you’ve got to dedicate a significant amount of your resources to ensure that you’re getting the most out of Twitter.
My Frustration and Call to Action:
At the end of August, I was stuck with a flat number of 80 followers. I didn’t like to Tweet because I felt like I was talking to myself. However, the reason why I was doing so poorly with Twitter was my own fault; I wasn’t managing my Twitter presence in a way that cultivated success. So, after many years of sitting on the sidelines and watching the people I follow do well on Twitter, I decided that I wanted to give a solid effort and see what I could achieve.
In less than three months, some of my Twitter achievements:
- Increased the number of my Twitter followers from 82 to 544 (+546%)
- Developed respectful relationships with hundreds of influential Twitter users
- Helped hundreds of Twitter users optimize their Twitter account
- Significantly increased the organic search visibility and traffic to http://www.adamdince.com
- Exponentially grew the number of third party inbound links pointing to AdamDince.com from 5 to 1,963 (39,160%) – SRC: Google Webmaster Tools 11/2011
Here Are A Few Twitter Tips That Helped Me Succeed—I Hope They Help You:
- Focus on quality over quantity: First off, don’t worry about the number of followers you have. Focus on the quality of your Twitter community management and if you do it well, the rest should follow
- Read, read, read: I use a program called FeedDemon which allows me to import RSS feeds from numerous blogs. When I read an article that I find valuable, I share it and mention the author of the post in a re-tweet. Also, I’ll send an email or direct message to the writer letting him or her know that I’ve enjoyed the post. I’ve met so many great people this way
- Share meaningful Tweets: When you read a tweet that you appreciate, be kind and re-tweet it. Also, give props to whoever’s mentioned in the RT
- Write, write, write: If you want quality people to follow you, you’ve got to give them a reason to follow. This isn’t going to happen by simply re-tweeting third party content. Make sure to create informative and engaging content and have a central repository (e.g., blog or Website) where it’s stored. If you’re not a writer, but love to tweet, I highly recommend setting up a Twylah.com account. Twylah will create a Website of your Tweets that categorize them by trending topic. Check out my Twylah site at http://tweets.adamdince.com
- Curate: Share your original content with the Twitterverse. Use searched for hash-tags to ensure that Tweeps filtering for certain keywords will find your content. Also, make sure to mention a few of your solid supporters in your content curation Tweets—these folks are more likely to RT your material
- Follow others: Follow other relevant Tweeps and mention them after you follow. It can be something as simple as, “Looking forward to reading more of your Tweets”
- Be considerate: Be considerate to your Twitter community. Compliment where appropriate, thank people who follow and re-tweet your content
- Be inclusive: There are plenty of Twitter snobs out there that think they are too cool for school. Make sure that you’re followers feel included in any discussion you’re a part of
- Optimize your profile: Ensure that you’re Twitter profile is filled out and has personality. Make sure to link to your Website
- Ask questions: Asking questions can generate engagement with your audience. Example, “What does everyone think about the new G+ business profiles?”
- Profile photo: Choose a profile photo that attracts attention. I prefer using caricatures, but you might have a great close-up photo of you that you’d like to use. Avoid using hard to see images
- Integrate with your digital assets: Ensure that your Website and all of your other digital assets incorporate tools that allow people to connect with you on Twitter. One of my favorite tools is the “Twitter Follow Me Box” http://www.nerdhead.com.br/tecnologia/wordpress/twitter-follow-me-box-en
- Use tools: Use free tools like JustUnfollow, Klout, Twitter.Grader.com and others to keep track of how you’re doing
- Follow Friday: Participating in Follow Friday #FF is a great way to get introduced to new Tweeps that are friends of friends
- Don’t game the algorithm: Don’t waste your money buying followers. Focus on the real followers you have and grow your community organically. Besides, at some point Twitter will be able to identify this type of activity and it will not help your social relevancy scores
In a nutshell, you’ll get from Twitter what you put into it. There is no formula for success except for treating your Tweeps (or any social community) like you would your friends and colleagues in real-life. Best of luck with winning friends and influencing your people!
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