Written By: Adam Dince
One of my professional hobbies is experimenting with microformats, tools and code on adamdince.com. In August of 2011, I started making use of the code Google recommends for gaining authorship highlights in its search results. Finally, four months later in December, Google started returning my Website’s search results with author highlights in place. For more information on Google Authorship, please check out my post entitled The Google Authorship Challenge – Get Highlighted!.
This weekend, after goofing around on Google for a bit, I gained a little bit of insight into what Google is starting to do with author highlights and I was pretty blown away by what I found. To sum it up, Google.com is becoming an on-site search tool that Googler’s can use to find specific content from authors who produce high-quality content and have been recognized by Google. Below you will find a quick walk-through of what I’ve just explained above with easy to understand screenshots and explanations.
Anatomy of a Google author highlighted search result:
When I Google’d my name this weekend, a new link, “More by Adam Dince”, appeared to right of my Google+ link.
I suspected that if I clicked on the “More by Adam Dince” link, Google would return a full list of articles from my site—which it did, however check out what happens next.
Google’s authorship filter:
After clicking the “More by Adam Dince” link, Google added a filter to my search results visible to the left of the search bar. I call this “The Authorship Filter” however, I’m sure there’s an official name Google’s given it which I’m not aware of (I will update this post as soon as I come across the name).
Now I can search for and find any topic that I’ve written about through the Authorship Filter:
Notice that as the search query changes from “adam dince” to something else, the filter stays affixed.
So what does this all mean?
Google is doing its best to return original high-quality content. One of the ways that authors can help Google return their original content and increase organic search rankings and performance is by implementing authorship code on all pages they have authored. Furthermore, Google’s authorship program is a great way for bloggers, writers, and authors to boost their personal brand across the Web.
If Google is focusing on authorship then it must be an important part of its future plans. If I were your digital strategist, I would implore you to follow Google’s lead and tackle the authorship challenge.