Written By: Adam Dince
Since we’re all in the holiday spirit, I thought I’d share a tip on how you can save a bit of money shopping on-line.
Obviously, there are incredible deals this time of year, however if you’re a smart on-line shopper, you can find great deals all year long. Though if you’re going directly to a brand’s Website—you’re missing out on savings.
Brands and marketers have studied consumer shopping behaviors for years (e.g., The Zero Moment of Truth). And they know that on-line shoppers tend to surf the Web looking for special offers, lowest prices, customer reviews, etc., before a purchase is made. To help convert shoppers in this stage of their purchase journey, marketers tend to extend special on-line offers and promotions specifically through search engine advertisements. What this means for you is that you should USE search engines when shopping whether it be during the holiday season or any time of the year.
Let’s use 1800Flowers.com as an example:
If I were to simply go to the 1800Flowers.com site and order the Holiday Flower Tree, I’d be looking at spending $79.99 – $99.99.
However, if you Google “1800 flower coupons”, you’ll find these results:
Holy Moly, up to 40% off? For real? I’m clicking on Savings.com for sure!
After I activate the coupon and go back to 1800Flowers.com, I get a nice discount!
How much did I just save by spending 30 extra seconds searching for a coupon on Google? Between $12.00 and $15.00 (12-15%), depending on which option I select.
Now if you were to apply this method of searching for on-line coupons across all of your purchases, think of how much money you could save over the course of a year.
And with that tip, I wish you and your family, the happiest of holidays!