Written By: Adam Dince
So far 2013 has been a rough year on us SEOs. We’ve seen Google:
- Take away more of our keyword data
- Introduce a whole new ranking algorithm
- Get stricter on guest-blogging tactics
- So much more
And while we’ve had our time to complain and trash talk Google, there’s plenty to be thankful for.
- The advancement of semantic search: I’m thrilled to see that the major engines are attempting to improve their understanding of the Web. Because of this initiative, us SEOs now have the added task of developing semantic strategies. Sure, those of us who have been tuned to the engines for a while have been focusing on semantic, but 2013 has pushed it much more mainstream. Thank you Google for giving us SEOs another way to improve our search results.
- Panda and Penguin updates: Yes, I know that these updates have been a thorn in the side of SEOs since their initial releases. Many SEOs and Webmasters have been hit hard by the wrath of Google’s zooish filters and manual penalties. However, on the bright side, these updates have given SEOs a new bullet in the old job description. Now, SEOs have to be just as defensive as we are offensive. We must be on the alert for Panda and Penguin bait, and we’ve got to be able to implement defensive measures to keep negative SEO out of our business. Thanks Google for helping our careers once again.
- 100% “Not-Provided”: Did I just say that? Yes I did! I get it–it sucks that our keyword data has been stripped away and I hope that one day Google finds it in their hearts to return it. However, in the interim, it’s another update that has increased the value of experienced SEOs. And for that, I’m thankful!
- Keyword rankings: Remember the good ole’ days when industry “experts” proclaimed that it was time to move away from keyword ranking reports? I always though that was bogus advice (read my POV about why keywords are still important). Regardless, the Penguin, Panda and “not-provided” updates have made keyword ranking reports more important than ever. And for that I’m thankful!
- A Stronger Focus on Earned Media: For years, I’ve seen budgets inappropriately skewed towards paid media–even though historically, organic/earned has been a standout performer. However, with increased costs, tightening FCC regulations and consumer ad fatigue, earned media is finally getting its day in the sun. And for that I am thankful.
Personally, I’m thankful to have a fascinating career that has provided so much opportunity to excel, to learn new things and a priceless network of people that I wouldn’t trade for anything.
Happy Thanksgiving and thank you for reading this post!