Written By: Adam Dince
We all know that online product and company reviews play a big part in consumer purchase decisions. Especially when we’re considering a making a purchase from a new brand or one that might not be as well-established as a big-box. Online reviews have become such an important mechanism of behavior that some of the biggest sites on the Web make them a key part of their business models. For example:
- A business that gets rave reviews on Google Plus may find that they return higher in local search results.
- A business that gets rave reviews on their Facebook page might end up returning more frequently in news feeds or in graph search results
The rise in the importance of consumer voice has led to what I call reviewer marketing. Brands, both big and small, spend a lot of time looking for clever ways to get their customers to leave online reviews. Recently, after purchasing a few products from a retailer, I was handed a receipt with a code on it. I was promised that if I went online and left a review, I would receive a discount on my next purchase. How sweet is that?!
How absurd, right? Not as absurd as I thought. Turns out this type of thing has been going on for a long time. Check out this blog post I found from April of 2010 that covers a few eBay horror stories: http://goo.gl/L5wVjP.
The bottom line is this: be careful out there folks. Make sure you’ve dotted your i’s and crossed your t’s before writing an online review.
And with that, I wish you a very happy holiday shopping season.