Written By: Adam Dince
One of my new favorite shows is Spike TV’s, “Catch A Contractor“. Host Adam Carolla serves as a vigilant watchdog to homeowners who have been cheated by a contractor and left with an unfinished disaster.
One of the reasons I love this show is because of co-host, Skip Bedell. Skip is a contractor who gets it. He’s passionate about what he does, has an immense respect for his craft and has no patience for contractors that fall below the reasonable expectation of quality work. In nearly every episode, Skip admonishes shady contractors by lamenting that their lack of ethical standards give contractors a bad name. This message resonates with me in relation to my craft of search engine optimization. When I first started in search, my good friend Richard Chavez thoroughly trained me on all aspects of SEO. Richard has always been adamant about never doing anything that could harm the client. Over the years, that’s a mantra that I’ve held close to me. Sure, I’ve been tempted to take shortcuts when there’s been pressure to deliver quick results. Who hasn’t? But my philosophy is that it’s way better to set appropriate expectations than pay for quick wins with long-term losses.
I can’t tell you how often I hear SEO horror stories from businesses of all sizes. For example:
- Over the past six months, more than ever before, I’ve had more outreach from businesses who need help recovering from Google penalties caused by their SEO companies.
- I’ve received help requests from businesses that paid a nice chunk of change upfront to SEO consultants that disappeared after payment
- I’ve reviewed SEO contracts from agencies/consultants where I’ve found ridiculous charges for outdated linking tactics
- I’ve heard businesses complain that they’ve spent significant money for content from their SEO consultant that hasn’t resulted in any additional organic traffic
Up till now, Google seems to be the only one holding SEOs feet to the fire. If you’re a business that has been burned by a shady SEO, I implore you to hold them accountable. Report them to the BBB, SEMPO, and if you feel it necessary, pursue legal recourse.
Additionally, if you’ve been burned by an SEO, I apologize on the industry’s behalf. There are plenty of us who respect the science and craft of SEO. We practice search engine optimization in a way that meets a client’s goals and objectives while also adhering to Google and Bing guidelines. No, SEO is not about tricking search engines in to ranking Web pages higher than they normally would. SEO is about earning a top ranking through quality.
If you’re currently in the process of looking to hire help on SEO, here is an article that should help.