Written By: Adam Dince
There’s an SEO myth you’ll regularly find throughout the blogosphere and social echo chambers. It goes something along the lines of:
To understand why this misinformed nonsense (and I say that with peace and love) is given, we must know its origins. From its inception, Google has encouraged us to write content for people and not for search engines. Why? Because search engines want to return the best possible results for people searching. And if you’re creating SPAM for the purpose of top rankings (which has always been a dumb strategy), then you’re disrespecting the purpose of a search engine; helping people find good information.
Now, does that mean Google wants us to ignore them? Absolutely not! In fact, Google needs us to help them find the right information to return to people. And it’s not just about content. It’s about Website build, earning good links from other Websites and so much more. Don’t take my word for it, take Google’s.
- Here, Google provides optimization (SEO) guidance to Webmasters
- Here, Google tells us to structure our data in certain ways to help it better understand our content
Here’s an example of a brand that didn’t consider Google when redesigning their Website.
I could fill up hundreds of pages of instances where Google was ignored and the results were catastrophic.
Unfortunately, Google’s “write content for people, not for search engines” instruction got misconstrued by marketers who know little to nothing about how search engines work, yet like to pose as though they do.
What Google want us to do is write content for people and structure it for search engines. That’s at least how I explain it.
So, the next time you hear this bogus piece of misinformation, you can ignore it just as you were told to forget about Google.