Written By: Adam Dince
As we approach the Thanksgiving holiday, I felt it appropriate to highlight some of the social media turkey brought to the table. Social media turkey are social best-practices and recommendations that are uninformed and oftentimes counterproductive.
Without further ado, here we go:
- Social Media Is The New SEO: No it’s not! Social media can have a positive effect on your organic search visibility, but it’s not SEO. If all you’re doing is social media, good luck finding your way on to Google’s search results pages for competitive terms.
- Spending $$ on Ads Will Get You A Relevant Audience: The fact is, the best way to build a relevant audience is to listen and engage. Throwing money at advertisements that disrupt conversations may actually work against you.
- Hijacking Trending Hashtags Can Pay Off: If a hashtag is trending, it’s most likely because there’s an important conversation happening. No one wants to be disrupted by unwelcomed Tweets. If you’re going to participate with a hashtag, make sure you’re adding to the conversation and not hurting it.
- Thanking En Masse for Following: It’s a sign of class to thank someone for a follow. However, mentioning multiple people in a “thank you” Tweet is annoying and seems more self-serving then it does sincere.
- Use LinkedIn To Cold Sell: Most of us use LinkedIn to build our professional networks and engage with our connections. It’s disrespectful to connect with someone for the sole purpose of selling your product or services.
- Google Plus Is A Waste Of Time. Spend Your Resources On Facebook: I can’t tell you how often I hear people dog Google Plus. However, most of the haters haven’t put much effort in to make + work for them. Sure, Google Plus might not be the perfect platform for all people and brands, but for many it’s an awesome platform!
- Highly Targeted Facebook Ads Are Gold: Recently, Facebook announced that it would be cutting the reach of brands’ unpaid posts that were deemed overly promotional. Why? Because people don’t want to see ads in their timelines. Paying for ads to show up in people’s timelines doesn’t change perception.
I know there is plenty more cornbread advice out there that I haven’t listed. Would love to hear what you have to say about it.