Written By: Adam Dince
When you hear about or read that “SEO is dead”, most folks are talking about the black and dark gray hat SEO techniques that game search engine algorithms. However, this holiday season, black hat is alive and well. Additionally, black hats have expanded to using social media accounts to propagate content reach.
At the bottom of this article is a Tweet from someone I follow, including a link to a article (on a hacked Site) with a variety of keyword rich links pointing to questionable pages.
* Note: The Twitter account that shared the link was compromised
People use black hat SEO for a variety of things:
- Driving sales, revenue, etc.. from Google & Bing
- Driving unsuspecting users to malware filled links
- Negative SEO on competitors
Here are some things you can do to protect yourselves and your friends this holiday season:
- Look out for suspicious content on social networks
- Think twice before clicking on links
- Keep a lookout for unusual activity on your social networks
- In Open Site Explorer, keep an eye out for unusual “Just Discovered” links pointing to your Websites
- Regularly check your Google Webmaster Tools account to make sure Google isn’t alerting you to a problem
- Let people know if they’re sharing SPAM content (many people don’t read content before they share it)