Written By: Adam Dince
If you weren’t aware, Twitter Analytics provides insights in to how your Tweets are performing as well as insights in to your audience. The beauty of this data is that you can find out what content resonates best with your audience, which ones fall flat, what your audience looks like and tools to track click-thru performance on your Website.
And yes, it’s completely free!
In Twitter Analytics, your Twitter activity is broken down in to four tabs: Tweets, Followers, Twitter Cards and Tools
- The Tweets tab: Shows you the engagement of all of your Tweets over the past 28 days or whatever date range you select
- Followers: Shows you growth in followers over the past 24 months along with audience data
- Twitter Cards: Shows you how your Tweets including Twitter Cards have performed
- Tools: Allows you to grab a tracking pixel to throw on your Site
In the post below, I cover the two screens I look at most, Tweets and Followers.
Here’s a quick breakdown of how to read your reporting:
1. The top hero chart shows you the total number of impressions your Tweets earned over the past 28 day period. You can also change the date in the upper-right hand corner.
Organic reach is noted by the blue bars and promoted reach, gold.
Side note: I don’t promote Tweets which is why my bars are only show in blue.
3. On the right-hand side of the screen is the engagement summary data. You should be tracking this month-over-month to understand your growth patterns and to keep you on your toes.
In addition to providing awesome engagement metrics, Twitter Analytics provides you with audience data.
1. Click on the followers link at the top of your Twitter Analytics page.
2. Next, Twitter shows you your follower growth over the past two years.
3. And below your follower growth chart, Twitter Analytics provides a nice summary of data about your audience. In just a matter of moments, I’m able to see that I’ve got a highly relevant audience, which means my Twitter strategy is working well.
I hope this article helps you track your Twitter performance. I absolutely love it!