Written By: Adam Dince
A few days ago, one of my rock star team members, Derick Hildebrandt, introduced me to Twitter Product Collections (Yes, I know I’m late to the game). If you haven’t caught wind of Twitter’s new ultra-cool social selling experience, allow me to share.
Twitter has developed a social commerce platform that provides a rich experience for both brand and consumer. Though Twitter’s Product Collections is still in limited Beta, there are enough brands using it to give us a good idea about what it look likes and how it works.
Let’s explore Demi Lovato’s product collection (guys, you will enjoy this too–trust me).
- If you missed the link above, click on this URL to get to Demi’s Twitter Product Collection https://twitter.com/ddlovato/timelines/606854604039397376.
- Click on any of the products. For this exercise, I’m picking Demi’s single, “Cool For The Summer”.
- Upon click, you’ll land on the “Cool For The Summer” product page which lists the price on the left hand side, tweets about the single in the middle and the ability to share the page “Tweet Page” on the right.
- Clicking on the “Go There” button (below the listed price), directs you to the iTunes page where you can download the song. It’s that easy. Otherwise, you can join in on the Tweets and meet new friends.
How do you know if your favorite brand has a Twitter Product Collections page? Here’s a list with a few brands/celebrities–but it’s by no means complete.
Let me show you a little trick that you can do on Google to find out if a brand has collections.
- First, you need the Twitter address (e.g., site:https://twitter.com/ddlovato/).
- Google the following string: site:https://twitter.com/ddlovato/ timelines. Notice that Demi’s Twitter Product Collections page returns.
Finally, it seems to be inconsistent, but it does appears as though Twitter does include a collections button in profiles when it wants to.
What do you think? Would love to hear your opinion on it! Tweet me at @adamdince and let’s talk about it!