Browsing all articles in CRM
The Zero Moment of Truth (ZMOT), Are You Winning?
Written By: Adam Dince In November of 2011, Google and Shopper Sciences published a study and point of view called “Winning the Zero Moment of Truth (ZMOT)”. Google’s ZMOT document introduces marketers to a new mental paradigm that shoppers have adopted thanks to the evolution of Web accessible devices, social media, and user-generated content. In December [...]
Tips and Tools To Build An Awesome WordPress Blog Site
In this post, I share some of the tools, plug-ins, and tips that will help you create an awesome WordPress blog site that will inspire you to create killer content!
Retailers Missing On Offline Social CRM
“Based on survey responses from more than 22,000 U.S. consumers nationwide, the study found that bad customer experience forced 22 percent of consumers to stop doing business with a provider during the second half of 2010.”
