Browsing all articles in Marketing Strategy
Tips: How To Build A Personal Brand That Increases Your Value
Building your brand is hard work. But believe me—if I can do it, anyone can! And it’s fun! I promise you that the journey of building your personal brand will be one of the most intrinsically and extrinsically rewarding experiences of your life.
10 Questions to Ask Your SEO Agency or In-House SEO
In order to get your SEO where it needs to be you’ve got to have the right people on staff. Here you’ll find a list of 10 questions that any seasoned SEO should be able to answer with no problem.
Shoppers – Save More By Searching!
First off, there are many incredible deals on-line this time of year, however, if you’re going directly to a brand’s Website—you’re missing out on savings.
Why Google Hates Paid Links
Most of the buzz in search this week has been dominated by news of iAcquire getting banned from Google’s search results for its paid linking practices. Given the importance of this issue, I thought it appropriate to explain why Google hates paid links so much.
Organic Searchers Do It Naturally
It’s inevitable that at some point during initial conversations with a prospective organic search client, you’ll be asked the following question, “How soon will I see results?”
Get Ready for Google Semantic Search
While much of the buzz on the Web would lead you to believe that semantic search is new to Google, the company has actually been infusing semantic elements into its search results for years.
Social Listening Just Got Easier With Bottlenose.com
Essentially, Bottlenose is a social app/dashboard that allows you create business intelligence out of the social noise that exists on Twitter.
Don’t Let Your SEO Strategy Get Stumbled Upon
Let StumbleUpon’s recent change serve as a good reminder of how dynamic and unpredictable the Web truly is. It is also a reminder that as the Web changes, so must our strategies and tactics.
The Zero Moment of Truth (ZMOT), Are You Winning?
Written By: Adam Dince In November of 2011, Google and Shopper Sciences published a study and point of view called “Winning the Zero Moment of Truth (ZMOT)”. Google’s ZMOT document introduces marketers to a new mental paradigm that shoppers have adopted thanks to the evolution of Web accessible devices, social media, and user-generated content. In December [...]
Bloggers, Writers, Authors–Get Findable and Build Your Brand
If Google is focusing on authorship then it must be an important part of its future plans. Read more about what authorship can do for you!
