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The Zero Moment of Truth (ZMOT), Are You Winning?
Wednesday, January 11th, 2012
Written By: Adam Dince In November of 2011, Google and Shopper Sciences published a study and point of view called “Winning the Zero Moment of Truth (ZMOT)”. Google’s ZMOT document introduces marketers to a new mental paradigm that shoppers have adopted thanks to the evolution of Web accessible devices, social media, and user-generated content. In December [...]
Search Engine Optimize (SEO) Your PPC Landing Pages
Sunday, October 30th, 2011
Google recently announced that landing page quality will have much more of an impact on the overall quality score of a PPC advertisement.
