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Written By: Adam Dince In November of 2011, Google and Shopper Sciences published a study and point of view called “Winning the Zero Moment of Truth (ZMOT)”. Google’s ZMOT document introduces marketers to a new mental paradigm that shoppers have adopted thanks to the evolution of Web accessible devices, social media, and user-generated content. In December [...]
Google recently announced that landing page quality will have much more of an impact on the overall quality score of a PPC advertisement.