Google Analytics is a free tool that allows businesses to accurately track how their online marketing activities translate in to Website performance.
What Google Analytics can help your business understand:
- How much Website traffic your online marketing is driving
- Where your visits are coming from (Facebook, Twitter, Google (PPC/SEO), Email Marketing, etc…)
- What devices your Website visitors are using
- How many visitors take desired actions (Form submissions, downloads, leaving email addresses, etc…)
- Seasonal trends
- Website visitor demographics
- And so much more
One of the biggest mistakes businesses make, is not accurately tracking their marketing/advertising performance. If you need help getting Google Analytics set up, customized for your business goals, and/or just need help understanding how to use it, you’ve found the right person for the job.