PPC allows advertisers the opportunity to appear in search results when specific keywords are searched. Additionally, advertisers are only charged when a searcher clicks on an ad; hence the term, “pay-per-click”. Adam Dince is Google AdWords Certified and able to help you achieve your business goals through pay-per-click advertising!
What does it take to achieve positive ROI from a PPC campaign? A few things:
- Configuring your AdWords and Bing Ads accounts properly
- Clearly defined goals and success metrics
- Accurate keyword targeting
- Well-written advertisements
- Highly relevant and actionable landing pages
- Google Analytics performance tracking
- Minimize advertising spend through continuous optimization
- Create ads that stand out from the competition
- Synergize PPC and SEO strategies
- If applicable, highly localized targeting
Let me help you start driving business results from your search engine marketing!