PPC, SEO, & Search Marketing Speaker/Trainer in the Twin Cities of Minnesota
If you are “searching” for a PPC/SEO speaker to rock your next event, look no further. I’m an experienced search engine marketer and speaker with a proven record of accomplishments. I will craft an exciting and actionable presentation tailored to your audience.
Or, if you’re looking for an SEO/PPC speaker to lead a workshop, where we get our hands dirty and do actual work, I’m happy to facilitate that as well. Either way, let’s talk and figure out how I can best add value to your next event.
Simply fill out the short contact form at the bottom of the page.
What is search marketing?
Search marketing is the art and science of getting your website or business listing to return in search results for the right keywords. Each of the major search engines provide two options to reach your prospective customers:
- Pay-Per-Click (PPC) is search engine advertising. Essentially, a business agrees to pay the search engine for each click it receives from search results to its website. These results have a green [Ad] box just to the left of the domain name and appear at the top and bottom of the search results page.
- Organic/Free Results: These are the results that appear in-between the pay-per-click ads. A business cannot pay a search engine to return in organic results. Organic results are based on extremely complex ranking algorithms focused on returning the most relevant result for the searched term.
Why Is search marketing important?
Search marketing is still THE most effective online marketing initiative your organization can invest in. Why? It’s simple.
It’s estimated that nearly 3.5 billion searches are conducted every day on Google alone. These are searches from people who are actively looking for information. That means they are in the mindset to be influenced by a marketing message relevant to their search.
How search marketing different than other marketing channels
Think about how that differs from other marketing options. Take, for example, social media marketing. With social media, people tend to be in a passive mood. Prospects are busy looking at photos of pets, babies, political memes, etc. Getting an advertising message to resonate with a prospect on social media is much more challenging than search marketing. In fact, social media advertising acts much like traditional TV and radio advertising in that, the marketing message interrupts what your prospects are doing. Essentially, you’re essentially asking prospects to change their train of thought to consider your offer.
With search engine marketing—the customer doesn’t see your ad or message unless they actively search for something related to your business.
The search marketing challenge
The challenge for most organizations is understanding how search engines work and how to influence the major engines to return their websites in search results.
I have been a search engine marketer and speaker since 2007 and have trained businesses of all sizes on how to achieve the results they want from search engine marketing.
Let’s get started!